Client: Geo. Heinl & Co. Ltd. (www.georgeheinl.com)

Challenge: When an eighty year young company with one of the most trusted names in its industry was in need of some guidance, we responded. We were excited in being able to plan and deploy the next strategic business step for Geo. Heinl & Co. Ltd.

Geo. Heinl & Co. Ltd. is a retailer and wholesale supplier of fine, rare and vintage stringed instruments and supplies. With a yearly published catalogue containing over 3000 products, it was time to take the leap from the annual time consuming task of creating and printing catalogues, to a real-time online catalogue management and ecommerce system.

Solution: With the use of our website "design" and web applications development solutions, a fully customized ecommerce package including shopping cart and catalogue management systems was created. The system took into account all aspects of the catalogue, including: category, product and image management. In addition, real-time capabilities such as adding timed sales, new items and the ability to update products was created; something not possible in the past with print catalogues.

Our solution was a definite change to their normal catalogue process; for that reason a gradual deployment schedule was developed and implemented.

Results: Geo. Heinl & Co. Ltd. has shifted from producing a full print catalogue annually to simply being able to update their catalogue as frequently as they choose; this benefit alone has also created a substantial cost savings from this previous annual production. Unchangeable printed errors in product descriptions or pricing are also things of the past while real-time changes with a global reach is now a reality.

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